indie clothing designer, alena hennessy, is an artist who designs tees, scarves, totes, and prints. she is inspired by simplicity, stillness and a sense of little things relating to one another and you can definitely see that sense of calmness and softness in her clothes. plus a lot of her items are made of eco-friendly, organic materials! please read more about alena hennessy in my interview with her below.
How did you get started creating your clothing line?
I have been a working visual artist for quite some time and started dabbling in prints and wanted to transfer that to clothing. It turned out to be an easy transition.
What three words would you use to describe your current collection?
Minimal, soft, sensual.
What do you think makes your designs different?
The balance of femininity with simplicity along with the fact that the prints on my designs are hand-drawn as I am firstly an artist and an illustrator.
What do you see in the future for your collection?
Keep continuing with eco-friendly wares as well as evolving with themes. I have been thinking of incorporating eastern feminine deities lately and taking some steps out in new directions with the line quality.
Why should people buy clothes from an independent designer over a mass-market store?
For so many reasons… supporting a working designer versus a mass-market store which may not hold ethical or environmental standards too high seems obvious to me. Also, it makes the purchase more personable and memorable because of the quality of supporting that designer and their individual vision.