I’m truly amazed by the work of this new clothing line, The IOU Project. Not only do they create cool one-of-a-kind pieces of clothing (shirts, pants, dresses, which you can view on their Facebook page), but they are tracking the life of each piece of clothing from the weaver in India to the artisan in Europe to the person who purchases the piece of clothing! Here’s how it works:
Each piece of clothing has a QR code on it in order to track it’s life, so that when you buy the clothing you can follow the QR code to see who contributed to making it. Or, if you didn’t buy the piece of clothing, but want to see some of the journeys, you will be able to see them on The IOU Project website. In order to make this all happen, The IOU Project team has been working hard to encourage people making the clothes to post videos, images and stories along the way. Here are some examples of the types of videos connected to the clothes:
Isn’t this amazing? I will be honest, I have never really thought about how my clothes went from a cotton fiber to a finished shirt. The IOU Project really opened my eyes to transparency in the fashion industry and humanizing the process, making the final product that you are able to buy extra special. The clothing line will be launching around May 3rd – subscribe to the mailing list on their website.
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1 Comment
I looove this project…very cool. I’m excited to watch it unfold!